To be the leader in agriculture sector and build a world class enterprise in harmony with community and environment by applying most modern technologies and exploit the untapped potential of rural India in creating wealth for the nation.
Be the preferred choice of Indian farmers.
Apply the most modern technology and focus efforts to enhance crop output per acre.
Blend new technologies with the ageless forms of Indian farming to make agriculture cost effective.
Enable Indian farmers to experience the potential of new technologies to usher in prosperity and well being.
Exploit the untapped potential of rural India to bring in food security for the nation.
Produce high quality products that are safe and meet the changing needs and desires of consumers.
Practice high ethical business standards.
Respect & protect the environment.
Provide economically sound business opportunities for all stakeholders.
Work for community development by making them partners in overall growth.
Develop efficient systems for production, handling and management of planting material and other agricultural inputs.
Ensure availability of products at the right time and at affordable prices to the farmer to enable him to pursue his goal of maximizing per acre yield.
Make the business of producing and selling products viable and rewarding for all stakeholders.