About Us

To be the leader in agriculture sector and build a world class enterprise in harmony with  community and environment by applying most modern technologies and exploit the untapped potential of rural India in creating wealth for the nation.

• Be the preferred choice of Indian farmers.
• Apply the most modern technology and focus efforts to enhance crop output per acre.
• Blend new technologies with the ageless forms of Indian farming to make agriculture cost effective.
• Enable Indian farmers to experience the potential of new technologies to usher in prosperity and well being.
• Exploit the untapped potential of rural India to bring in food security for the nation.

• Produce high quality products that are safe and meet the changing needs and desires of consumers.
• Practice high ethical business standards.
• Respect & protect the environment.
• Provide economically sound business opportunities for all stakeholders.
• Work for community development by making them partners in overall growth.

• Develop efficient systems for production, handling and management of planting material and other agricultural inputs.
• Ensure availability of products at the right time and at affordable prices to the farmer to enable him to pursue his goal of maximizing per acre yield.
• Make the business of producing and selling products viable and rewarding for all stakeholders.